Beacons and proximity marketing aren’t just for commercial business uses. Higher education will use them to enrich the on-campus experience in 2016 (okay – maybe 2017). Here are some ways beacons will be used …
To survive, we must all become Paikea: the Whale Rider
The story of Paikea is a Maori legend. Paikea escaped being killed by his brother on the back of a whale. Paikea made it to shore and the whale became …
7 Reasons Why Social Media Marketing Is Like An Ouija Game
Social media has an element of the unknown just like Ouija. It appears simple enough on the surface but when you get your hands on it, it’s not quite as …
I graduated with a degree in marketing and communications! Now what?
Back when I was a senior in high school I attended a business leader summit. 8 business leaders from some of the well know companies in the area met with …
7 Reasons Digital Marketing Needs Structure
Last week, I was watching the construction of a new 5 story academic building on the campus of George Mason University. It’s been going on for months but this time …
21 Articles for Marketers
Industry articles I find interesting. Not an endorsement of any kind – just fuel for thought.
Give your audience a gift
Marketing isn’t a pattern or recipe or model. Marketing is a dynamic conversation with shifting interests and topics. Conversations often start slow, sometimes circling till they find a common thread that …
It’s not what you do, it’s why you do it
About 6 months ago I watched a TED Talk presented by Simon Sinek on the subject of how great leaders inspire action (see video below). What fascinates me is the idea is …
Let’s Play A Game With Your Company’s Reputation
Would you like to play a game? Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, …
Mobile App Product Advertising
A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle …
Value-Added Storytelling
Content is king. That’s what we used to say 10 years ago. And it’s still king – sort of. The issue is that as more and more people vie for …
A Messaging Lesson from Rock Legend AC DC
Say what you will about my choice of music but I happen to like some of AC DC’s music. I think their best song is Night Prowler – rather obscure …