About 6 months ago I watched a TED Talk presented by Simon Sinek on the subject of how great leaders inspire action (see video below). What fascinates me is the idea is so simple and powerful. I believe we all instinctively judge how much we trust someone talking to us. What’s more fascinating are the reasons behind why we judge and how they can be influenced.
Would you like to play a game?
Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, and eager to prove their merit. Because they grew up with social media they’re quite comfortable with the different social media platforms. Using a laptop on the grass, a mobile in their hand and a tablet in their lap is not unusual for them. But the issue I have is social media management positions come with an expectation of skill, experience, respect and decorum the younger generations haven’t warmed up to. I’m sorry, but in my experience it’s true and it can be a real problem.
A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle or big and bold.
Product placement has been around a long time. “In the 1920s-30s US commercial radio evolved into a sponsored medium when broadcasters sought to impose the cost of programming onto advertisers. 1.” Product placement made its way into the film industry in the 1920s 2.
- Branded Entertainment Reshapes Media Ecosystem, Cynthia B. Meyers, Carsey-Wolf Center ↩
- The Elon Journal of Undergraduate Research in Communications, Vol. 1, No. 1, Winter 2010 ↩
Donna Moritz on Social Media
Post Like a Fan, not a Marketer.
Hot in Social Media
Auguste Gusteau on Digital Marketing
You must be imaginative, strong-hearted. You must try things that may not work, and you must not let anyone define your limits because of where you come from. Your only limit is your soul.
Content is king. That’s what we used to say 10 years ago. And it’s still king – sort of. The issue is that as more and more people vie for visibility and authority, the same stories get repackaged in a different wrapper and published over and over. And the overall value of the content diminishes over time.
Fight Adversity With Creativity
After convincing a now-famous copier company to shorten its name from Haloid-Xerox … [George] Lois shot a TV commercial showing a toddler making photocopies. When the FCC objected that the ad misrepresented the machine’s ease of use, Lois shot a new commercial showing a chimpanzee making photocopies. He invited FCC staffers to attend the shoot. The spots became a sensation.
Fast Company Connection