Start With Why

Gregg Banse Business Development Leave a Comment

To succeed in business you need a plan with a clear goal and strategy. Selecting tools without knowing precisely what you’re trying to achieve is futile and can be costly. Just blogging without any idea of who’s reading it, why they are reading, what you want them to do, and how you can get them to do it, is a …

What makes a good digital marketer?

Gregg Banse My Thoughts Leave a Comment

What makes a good digital marketer? You don’t need a degree in anything. I think a true marketer – one that “gets it” – is born when they can see the full scope of the market and know the cards they could play to win their objective. They may not have all the answers but they can see the challenges and …

Higher Ed Content Strategy: The Plot Twist

Gregg Banse Content Leave a Comment

Higher ed has tons of great content but much of it is ineffective because it answers the wrong questions. Here’s what the prospect really wants.

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Metrics and KPIs in higher ed

Gregg Banse Digital Strategy Leave a Comment

The job of most websites is to provide sufficient information to answer the visitor’s questions and compel them to do something.  In higher ed, the action we want them to take is tied to enrollment – a business objective. The problem is, prospective students don’t visit a university website and apply as if they were buying a shirt. Their journey to that decision …

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2017 Higher Ed CMS Survey

Gregg Banse Content Management Systems 2 Comments

What Content Management Systems does higher ed use? Which CMSs are most common? This is the 2017 Higher Ed CMS Survey. Complete the survey and help the community!

Every university has story. Tell it.

Gregg Banse Content Leave a Comment

More often than not content on a website – especially in higher ed – is rather dull and uninspiring. The closest we get to creating emotion is through news posts, stories about students, alumni, faculty and staff. We can do better. The meat & potatoes of a university website is where we introduce a prospect to our schools, our programs, and administration. …

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Mobile & Local: Using beacon technology

Gregg Banse Mobile Marketing Leave a Comment

Long ago I wondered about those global positioning satellites above us. I thought about how they can pinpoint where we are and how we might use that technology for more than just targeting systems. Then mobile phones came out and not long after Google Maps showed us how to get around. When Bluetooth came about, our phones suddenly became part of a hyper-local …