Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to connect with your target audience but when it comes to a marketing strategy and measuring ROI, many are stumped. Are you? Here are 7 steps to develop a social media campaign that will get attention, be successful, and prove the value of your social media investment - or not. ...continue reading


Social Media is growing quickly and the demographics are shifting as quickly. I spent some time sifting through Pew Research Institute's reports as well as Google's YouTube Demographic data and a few other sources.** I thought it would be useful to compile the data in one place so here it is. ...continue reading


Many admissions folks in higher ed would say that the admissions process begins at a college fair or with the prospect filling out the form to request a visit. Um, sorry but no. That's at least a distant second to where the process actually begins. They already know about you by the time they attend a college fair or fill out a form. ...continue reading


Having been a part of a few Content Management System (CMS) selections for universities both as a committee member and as a vendor, I've learned a bit about selection committees. The typical process for selecting a CMS in higher education is: ...continue reading


Stop right there! Don't use an SEO plugin with WordPress! No. Don't do it and here's why. ...continue reading


I think of myself as a WordPress advocate. A fanatic at times but in general a cheerleader for the simplicity and extensibility of the WordPress platform. It really is a flexible platform with a rabid following. It has the largest community and most installs of any CMS bar none. It's also very easy for anyone to use - well almost anyone. I still run into the occasional person that thinks it's back-frontwards. But it didn't reach the level of popularity it enjoys today without doing something right. So I was a tad surprised at myself  when I had a chance to vote for WordPress as a viable CMS for our university - George Mason University - and I voted against it. Let me start a bit further back. ...continue reading


When I was in school we weren't allowed to use calculators. It wasn't until we took physics and calculus that we were allowed to use them - and that was in high school. Calculators are a prevalent today. Every mobile device has one and grade school kids use them whether they're supposed to or not. There is an ongoing debate over whether or not calculators should be allowed in the classroom but change seems inevitable as more educators are finding ways to use them constructively as part of the learning process. ...continue reading


I love to cook. I'm not a chef but I'm a passable cook. I can do more than boil water and love to try new recipes. I love the art and science of cooking and how flavors are created, layered and combined to create the final delicious meal. I love the feel of a sharp knife as it cuts and the smells as I build a dish. There is an art in choosing side dishes that match the main meal that match the wine or other beverage and all of them work together to maximize the taste experience. Heady stuff and beyond my simple abilities. I'd never survive in a professional kitchen - I'm better suited to mess halls - but I have learned there is a close parallel between cooking and building a fantastic website that's not only functional but fun to use! ...continue reading