7 Reasons Why Social Media Marketing Is Like An Ouija Game

Image of an Ouija Board

Social media has an element of the unknown just like Ouija. It appears simple enough on the surface but when you get your hands on it, it’s not quite as easy as you may have first thought.

Truth in advertising is hard to come by, but the Ouija board was “interesting and mysterious”; it actually had been “proven” to work at the Patent Office before its patent was allowed to proceed; and today, even psychologists believe that it may offer a link between the known and the unknown. 1

The playing of Ouija is an interesting metaphor to explore and use for comparison with social media marketing.

  1. Rodriguez McRobbie, Linda, The secret of the Ouija board, The Week, February 9, 2014

Let’s Play A Game With Your Company’s Reputation

In social media age and experience do matter

image of screen with writing

Would you like to play a game?

Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, and eager to prove their merit. Because they grew up with social media they’re quite comfortable with the different social media platforms. Using a laptop on the grass, a mobile in their hand and a tablet in their lap is not unusual for them. But the issue I have is social media management positions come with an expectation of skill, experience, respect and decorum the younger generations haven’t warmed up to. I’m sorry, but in my experience it’s true and it can be a real problem.

7 Reasons Why Social Media Marketing is Like an Irish Music Session

Irish music session at Mickey Ryan's bar

If you’re lucky enough to have been present when an Irish music session takes over a pub, then you’ll understand what I’m about to share. But like social media marketing? Read on. 

7 Steps for a Higher Ed Social Media Campaign

Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to connect with your target audience but when it comes to a marketing strategy and measuring ROI, many are stumped. Are you? Here are 7 steps to develop a social media campaign that will get attention, be successful, and prove the value of your social media investment – or not.

Social Media Demographics for Higher Ed 2014-2015

Social Media is growing quickly and the demographics are shifting as quickly. I spent some time sifting through Pew Research Institute’s reports as well as Google’s YouTube Demographic data and a few other sources.** I thought it would be useful to compile the data in one place so here it is.