Do you feel hesitant or confused about where to start with your marketing? Many small business owners and marketing managers I’ve worked with feel this way. We need marketing to create the appeal that will attract our customers but sometimes we aren’t always sure where to start or how to sort out what we may have inherited on the job. For whatever reason, we decide to do nothing, or worse, plunge in and spend a lot of money with little or no return!
I did that – tried many different things and spent a lot of money for nothing other than the experience of learning. Not a good business practice. I knew I needed to find the right tools and learn how to use them in order to be successful. But how?
Last week, I was watching the construction of a new 5 story academic building on the campus of George Mason University. It’s been going on for months but this time I noticed something that I’d like to share. As I watched the construction crew assemble the big steel support structure I realized a nascent thought about digital marketing coming to mind. Other than a plan to follow – what are the benefits of a structured plan for digital marketing?
Many admissions folks in higher ed would say that the admissions process begins at a college fair or with the prospect filling out the form to request a visit. Um, sorry but no. That’s at least a distant second to where the process actually begins. They already know about you by the time they attend a college fair or fill out a form.