How To Build A WordPress Framework

LoraxAdmin Digital Marketing Leave a Comment

What is a WordPress framework? A WordPress framework is the combination of WordPress, theme, a selection of plugins and online services to create a flexible, functional platform we can use to accomplish online marketing with relative ease of use. What I didn’t mention but I’m sure you’re aware of is that it takes work on our part to find the …

Is SEO Dead?

Gregg Banse Marketing Leave a Comment

Perhaps you’ve heard of a thing called search engine optimization (SEO for short). SEO was defined as the intentional manipulation of on-page elements to influence the ranking of a web page in the search results. That definition no longer holds true. When Google first launched, and for several years after, the techniques of SEO worked great! But then Google got smart. …

Image of fireworks

My New Year’s Resolution for 2018

Gregg Banse My Thoughts Leave a Comment

Hello and Happy New Year! Christmas is one of my favorite times of year. I love how people seem to be a bit kinder to each other, a bit slower and more patient. I enjoy soaking in the spirit each house puts on display in the form of lights and decorations. But this holiday season, the snowflakes weren’t aligned quite …

Start With Why

Gregg Banse Business Development Leave a Comment

To succeed in business you need a plan with a clear goal and strategy. Selecting tools without knowing precisely what you’re trying to achieve is futile and can be costly. Just blogging without any idea of who’s reading it, why they are reading, what you want them to do, and how you can get them to do it, is a …

What makes a good digital marketer?

Gregg Banse My Thoughts Leave a Comment

What makes a good digital marketer? You don’t need a degree in anything. I think a true marketer – one that “gets it” – is born when they can see the full scope of the market and know the cards they could play to win their objective. They may not have all the answers but they can see the challenges and …

Image of Google Analytics Overview

Metrics and KPIs in higher ed

Gregg Banse Digital Strategy Leave a Comment

The job of most websites is to provide sufficient information to answer the visitor’s questions and compel them to do something.  In higher ed, the action we want them to take is tied to enrollment – a business objective. The problem is, prospective students don’t visit a university website and apply as if they were buying a shirt. Their journey to that decision …

Image of CMS logos

2017 Higher Ed CMS Survey

Gregg Banse Content Management Systems 2 Comments

What Content Management Systems does higher ed use? Which CMSs are most common? This is the 2017 Higher Ed CMS Survey. Complete the survey and help the community!