What Content Management Systems does higher ed use? Which CMSs are most common? This is the 2017 Higher Ed CMS Survey. Complete the survey and help the community!
My New Year’s Resolution for 2018
View PostStart With Why
View PostWhat makes a good digital marketer?
View PostMetrics and KPIs in higher ed
View PostEvery university has story. Tell it.
More often than not content on a website – especially in higher ed – is rather dull and uninspiring. The closest we get to creating emotion is through news posts, stories …
Mobile & Local: Using beacon technology
View Post5 Ways Universities Will Leverage Beacons in 2016
Beacons and proximity marketing aren’t just for commercial business uses. Higher education will use them to enrich the on-campus experience in 2016 (okay – maybe 2017). Here are some ways beacons will be used …
To survive, we must all become Paikea: the Whale Rider
The story of Paikea is a Maori legend. Paikea escaped being killed by his brother on the back of a whale. Paikea made it to shore and the whale became …
7 Reasons Why Social Media Marketing Is Like An Ouija Game
Social media has an element of the unknown just like Ouija. It appears simple enough on the surface but when you get your hands on it, it’s not quite as …
I graduated with a degree in marketing and communications! Now what?
Back when I was a senior in high school I attended a business leader summit. 8 business leaders from some of the well know companies in the area met with …