Last week, I was watching the construction of a new 5 story academic building on the campus of George Mason University. It’s been going on for months but this time …
21 Articles for Marketers
Industry articles I find interesting. Not an endorsement of any kind – just fuel for thought.
Give your audience a gift
Marketing isn’t a pattern or recipe or model. Marketing is a dynamic conversation with shifting interests and topics. Conversations often start slow, sometimes circling till they find a common thread that …
It’s not what you do, it’s why you do it
About 6 months ago I watched a TED Talk presented by Simon Sinek on the subject of how great leaders inspire action (see video below). What fascinates me is the idea is …
Let’s Play A Game With Your Company’s Reputation
Would you like to play a game? Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, …
Mobile App Product Advertising
A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle …
Value-Added Storytelling
Content is king. That’s what we used to say 10 years ago. And it’s still king – sort of. The issue is that as more and more people vie for …
A Messaging Lesson from Rock Legend AC DC
Say what you will about my choice of music but I happen to like some of AC DC’s music. I think their best song is Night Prowler – rather obscure …
7 Reasons Why Social Media Marketing is Like an Irish Music Session
If you’re lucky enough to have been present when an Irish music session takes over a pub, then you’ll understand what I’m about to share. But like social media marketing? …
7 Steps for a Higher Ed Social Media Campaign
Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to …
Social Media Demographics for Higher Ed 2014-2015
Social Media is growing quickly and the demographics are shifting as quickly. I spent some time sifting through Pew Research Institute’s reports as well as Google’s YouTube Demographic data and a …
Where does the admissions process really begin?
Many admissions folks in higher ed would say that the admissions process begins at a college fair or with the prospect filling out the form to request a visit. Um, …