Marketing isn’t a pattern or recipe or model. Marketing is a dynamic conversation with shifting interests and topics. Conversations often start slow, sometimes circling till they find a common thread that both parties find interesting. Sometimes the conversation is a presentation, where the presenter gives to the listener. The gift could be information, a feeling, an experience. A good presenter builds their story by adding layers of interest till the audience is totally engulfed and enraptured.
Here’s an example of a gift that will last far longer than the moment.
One of the best parts about this moment is how much fun everyone is having – the presenter and the audience. May you be so gifted.