Social media has an element of the unknown just like Ouija. It appears simple enough on the surface but when you get your hands on it, it’s not quite as …
Let’s Play A Game With Your Company’s Reputation
Would you like to play a game? Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, …
7 Reasons Why Social Media Marketing is Like an Irish Music Session
If you’re lucky enough to have been present when an Irish music session takes over a pub, then you’ll understand what I’m about to share. But like social media marketing? …
7 Steps for a Higher Ed Social Media Campaign
Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to …
Social Media Demographics for Higher Ed 2014-2015
Social Media is growing quickly and the demographics are shifting as quickly. I spent some time sifting through Pew Research Institute’s reports as well as Google’s YouTube Demographic data and a …