Higher Ed Content Strategy: The Plot Twist

content strategy is all about asking the right questions

Detective Spooner: Is there a problem with the Three Laws?
Dr. Lanning: The Three Laws are perfect.
Detective Spooner: Then why would you build a robot that could function without them?
Dr. Lanning: The Three Laws will lead to only one logical outcome.
Detective Spooner: What? What outcome?
Dr. Lanning: Revolution.
Detective Spooner: Whose revolution?
Dr. Lanning: *That*, Detective, is the right question.
from I, Robot

I love movies with a plot twist, especially one I didn’t see coming. In the movie I, Robot Detective Spooner suspects a robot is behind the murder of someone close to him. As it turns out, the murder was committed by a robot, but not the one the detective thought it was. The detective could have solved the murder sooner had he asked the right question first. Higher ed content is much like a movie with a plot twist. Most schools have a lot of great content written to tell their story. The problem is the story they tell is written to answer the wrong questions.