It’s not what you do, it’s why you do it

Focus on your passion and the product will sell itself

image of someone asking for directions

About 6 months ago I watched a TED Talk presented by Simon Sinek on the subject of how great leaders inspire action (see video below). What fascinates me is the idea is so simple and powerful. I believe we all instinctively judge how much we trust someone talking to us. What’s more fascinating are the reasons behind why we judge and how they can be influenced.

Our words make our world

Words. I’m humbled by great writers and orators. Did you know Abraham Lincoln wrote the Gettysburg Address twice before he delivered it? Two different copies written by hand. The speech is only 262 words long and one of the most powerful speeches ever given. It is said that Lincoln knew full-well the importance of that speech and prepared for it.

Below is a video, another demonstration of the power of words. It’s a promo piece for Andrea Gardner (Purplefeather) but the message is clear. Our choice of words matter. As I write more blog posts here, I am becoming more conscious of the words I choose. I’m still finding a proper gait and hope you’ll pardon me for the occasional goof and guffaw.

How to kill trust.

I used to love CNET. I’d go to their site for all sorts of news, information, and resources. I wasn’t on their site daily or even monthly but when I was researching a topic, I would visit their site because I trusted them as a resource. But not any more. Over the past 6 years or so I’ve only gone there because my favorite password program Robofom, uses them as their download site. What I’ve noticed is that CNET allows, and some say promotes, Adware, Malware and the like. I won’t disagree – in fact they’re right.