A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle or big and bold.
Product placement has been around a long time. “In the 1920s-30s US commercial radio evolved into a sponsored medium when broadcasters sought to impose the cost of programming onto advertisers. 1.” Product placement made its way into the film industry in the 1920s 2.
- Branded Entertainment Reshapes Media Ecosystem, Cynthia B. Meyers, Carsey-Wolf Center ↩
- The Elon Journal of Undergraduate Research in Communications, Vol. 1, No. 1, Winter 2010 ↩