Mobile App Product Advertising

Just like the 50s but this time you can buy it

Image of game show product placement

A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle or big and bold.

Product placement has been around a long time. “In the 1920s-30s US commercial radio evolved into a sponsored medium when broadcasters sought to impose the cost of programming onto advertisers. 1.” Product placement made its way into the film industry in the 1920s 2.

  1. Branded Entertainment Reshapes Media Ecosystem, Cynthia B. Meyers, Carsey-Wolf  Center
  2.  The Elon Journal of Undergraduate Research in Communications, Vol. 1, No. 1, Winter 2010