WordPress Websites for Small Business in 300 words

A WordPress website for small business is a process. And it’s not really Design as we know it. It’s more of a selection process with the visual design as the last item of import. Here’s the basic recipe that I always follow:

Choosing a WordPress theme

Choosing a theme for WordPress can be exciting and fun! I don’t know about you but I’m like a kid in a candy store with $40 to spend! Big dramatic images of beautiful people, colorful wide vistas, deeply moving landscapes, iconic world events, extraordinary photographs of everyday life, combined with appealing color schemes all designed to capture the visitor’s attention. That’s exactly what I initially react to. I have an impulsive desire to choose a theme based on my initial reaction to the visual design. What a theme looks like is very important and sometimes a powerful influence in my decision but it shouldn’t be.  There is a lot more to consider before I buy a theme.

Embrace your Frankenstein!

Look! It’s moving. It’s alive. It’s alive… It’s alive, it’s moving, it’s alive, it’s alive, it’s alive, it’s alive, IT’S ALIVE!

Dr. Frankenstein (1931)

I remember reading Mary Shelley‘s Frankenstein.  The thought of a human being stitched together from different parts of other humans fascinated me. I wasn’t so much into the story after though I remember wondering why the monster threw the little girl into the water. But using the lightening storm to jump start the monster’s heart?  How cool is that!? Very. But that’s not what this post is about. Frankenstein works well as an analogy I’d like to share.

Clean your closet.

Every time I look in my closet I see a couple of shirts I’ve been meaning to so something with. I never wear them. I don’t like the material of one – too scratchy. And the other was a mistake. The color just doesn’t appeal to me and I don’t know what I was thinking when I bought it. I’ve been looking at them for months thinking they need to go to the Salvation Army. They’re taking up room in my closet – not much but I do find myself sliding them out of the way more often than not. Time for them to go.

When i started working yesterday I saw in my email box a notice from a theme author about an update to a theme that I no longer use. It reminded me of the shirts. It’s sitting in my themes directory taking up space. On top of that, I do keep it updated even though I don’t use it. And every time I update it, I wonder if I should just get rid of it. The problem is I’m a packrat. I have a hard time making up my mind about getting rid of something that I MAY use at some point in the future. The reality is I probably never will. So this time, I deleted the theme from the server and from my local computer. I kept the original download just in case but the rest is gone.