What makes a good digital marketer? You don’t need a degree in anything. I think a true marketer – one that “gets it” – is born when they can see the full scope of the market and know the cards they could play to win their objective. They may not have all the answers but they can see the challenges and complex interplay of relationships of the people involved. The key to success is to be genuine and kind whether you’re at the 30,000 foot view or in the weeds. Marketing is an endeavor in building human relationships.
