Creative. Strategic. Effective. Gregory Banse Marketing and
Communications Imagineer About Me Broad skill set. Deep experience. Strategic curiosity.
I'm a mission driven marketing and communications professional.
 I've traveled many paths and fed my curiosity along the way. I started my career in the days of Lycos, Netscape, and Ask Jeeves. When Google launched, I learned and leveraged SEO and kept growing as it evolved and matured. I started building websites with WordPress when it first came out and have worked with many different CMSs, email, social media, and analytics tools throughout my career.

I love to learn - especially marcomm tech tools. I have a knack for finding creative solutions to complex problems. I've crafted and managed multimedia campaigns, digital and print publications, ads of all sorts from search and social media, to bus wraps, and even movie theater spots. I'm a writer, photographer and videographer and I love to tell a good story that compels a viewer to action. Marketing and Communications Consultant Self - Jericho, Vermont (2001 -present) Providing marketing communications and outreach strategies for clients as well as digital solutions including WordPress websites. ➧ digital marketing strategy
➧ video and photography creation and editing
➧ website design/development
➧ website hosting
➧ paid and earned media marketing
➧ creative digital solutions Current Role - Self Employed Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris ullamcorper semper consectetur. Director Digital Marketing Northland College – Ashland, WI (07/21 - 11/23) Responsible primarily for digital marketing, all online resources/properties, strategic marketing direction, planning, and execution. Provided strategic support and materials for admissions, alumni, and academic leads. ➧ digital marketing strategy
➧ budget development and management
➧ video and photography creation and editing
➧ digital ad creation, social media posts
➧ lead generation
➧ vendor management
➧ website design/development
➧ paid and earned media marketing
➧ creative digital solutions
 Career History - Northland College Director of Marketing and Business Development Lake Champlain Maritime Museum – Vergennes, VT (08/16 – 02/19) Responsible for marketing, all digital properties, strategic direction, planning, and execution. Provided strategic support and materials for the Director of Development. Media and public relations contact. Provided staff training in marketing and development communications. ➧ video, photography, and stories creation
➧ user research
➧ copywriting for web and email communications
➧ lead generation
➧ multimedia and print materials creation
➧ paid and earned media
➧ creative digital solutions Career History - Lake Champlain Maritime Museum Web Services Manager George Mason University – Fairfax, VA (12/14 – 06/16)
 Responsible for all digital properties, strategic direction, planning, and execution. ➧ digital marketing strategy
➧ paid and earned media marketing
➧ lead generation products
➧ vendor management
➧ website design/development
➧ website hosting
➧ creative digital solutions
 Career History - George Mason University Director of Web Services Norwich University – Northfield, VT (09/12 – 12/14) Responsible for all digital properties, strategic direction, planning, and execution. ➧ vendor management
➧ website design/development
➧ website hosting
➧ creative digital solutions
 Career History - Norwich University Skills and Tools Tools Software and tools I've learned and leveraged: ➧ Adobe Creative Suite (Photoshop, Illustrator, Acrobat)
➧ CRM Software (Salesforce, Hubspot, Slate)
➧ Digital Asset Management (Photoshelter)
➧ Digital Maps (Concept3D, ArcGIS Storymaps)
➧ Email Marketing Software (ActiveCampaign, MailChimp, ConstantContact, MyEmma)
➧ Google Services (Ads, Analytics, Tag Manager, Email, Looker Studio, Maps, Drive, and more)
➧ Misc Tools (Issuu, Canva, ChatGPT, and many more)
➧ MS Office & Open Office
➧ Presentation Software (PowerPoint, Prezi, Canva)
➧ Social Platforms (Facebook, Instagram, X, Bluesky, Reddit, LinkedIn)
➧ Video Platforms (Vimeo, YouTube)
➧ Website Content Management Platforms (WordPress, Drupal) Skills Some of the key skills I have learned: ➧ Advertising Design and Copy (plus many different ad delivery methods/platforms)
➧ Benchmarking and Analytics
➧ Budgeting
➧ Brand Strategy and Development
➧ Customer Service & Relationship Management
➧ Digital Strategies
➧ Email Marketing
➧ Graphic Design
➧ Higher Education Recruitment Strategies
➧ Management & Mentoring
➧ Marketing Strategies
➧ Mentoring (direct reports, interns, team members)
➧ Persuasive Writing & Sales Copy
➧ Photography and Videography
➧ SEO/SEM
➧ Scopes of Work
➧ Social Media Marketing
➧ Strategic Communications
➧ Supervisor/Management
➧ Training
➧ Vendor Management
➧ Website Development
➧ Writing and Multimedia Storytelling Education Bachelor of Arts in English/Writing, Vermont College Associates Degree in Mechanical Engineering Technology, Vermont Technical College Associates Degree in Electrical Engineering Technology, Vermont Technical College Get in touch Let's chat about what I can do for you. Gregory Banse Northland College LCMM George Mason Univ Norwich Univ Skills and Tools Contact About Current Role Gregg Banse or Gregory Banse headshot Free Range Builders home page Block Foundation home page Image of barn at night Sigurd Olson Environmental Institute Northland College - FInd Yourself Here Campaign Northland College Campus Aerial Lois McClure in NY Field School Post Lois McClure in Manhattan George Mason Web Templates Dancer leaping Delta 90 Facebook ad