Behind every successful organization is a skilled webmaster.

Being a professional webmaster isn’t about building a website anymore. Today’s webmasters must be able to develop and implement strategy, manage multiple projects, make decisions appropriate to the scale and available resources of the organization, and above all see the entire online presence of the organization as an organic entity that grows and shifts with every post, tweet, email, comment and link.

The Professional Webmaster course is something I’ve wanted to develop for years. I know what it’s like to try and manage the deluge of daily needs while laying down plans and executing them. All of it done without compromising quality or family time. I failed miserably at it for years until I had my ‘aha’ moment. That’s why I’m developing this course – to share what I’ve learned so you can avoid the same mistakes. 

The Professional Webmaster

The Professional Webmaster course is unlike any other. Most webmaster courses focus on building websites and search engine optimization but today’s webmaster is the sum of so many more skills. The Professional Webmaster course goes deep into the skills and critical thinking required to be a professional webmaster. The Professional Webmaster course will teach you to how to gather the information you need, how to make the tough decisions and lead your organization through the complexities of the web.

This course is in development and I’ll release modules in stages as their completed and tested. In the meantime, if you’re facing any issues related to your role as webmaster, please  contact me, I may be able to help.

What’s in the course

Website Builds & Functionality 

  • Planning and executing a new website build
  • Overhaul an existing website
  • Ongoing Maintenance
  • Selling Products
  • Accepting Donations
  • Running Auctions
  • Analytics

Website Management

  • Project Planning & Management
  • Roles & User permissions
  • Resource management
  • Working with content authors
  • Working with website designers & developers
  • Stakeholder communication
  • Analytics and Goal setting
  • Making decisions appropriate to scale and resources

Selecting & Working With Contractors

  • Contracts & Deliverables
  • Functional Specifications
  • Requests For Proposals
  • Reviewing & Selecting a Winning Proposal

Selecting & Working With Online Services

  • Terminology
  • Functional Specifications
  • Integration
  • Glue Applications
  • Data & Analytics
  • Disaster Recovery

Digital Strategy

  • Goals & Key Performance Indicators (KPIs)
  • Calls to Action
  • Social Media
  • eMail Lists
  • Automation
  • Lead Generation
  • Strategic Communications

Users & Stakeholders

  • Internal Users
  • External Users
  • User Training
  • Usability
  • User Experience Testing
  • ADA Compliance
  • Stakeholder Buy in
  • Reporting out

Leveraging Media

  • Earned Media Placement
  • Paid Media Placement

Security & Disaster Preparedness

  • Website Files
  • Database
  • Email
  • DDOS, Malware, Trojan, and Brute Force Attack Preparedness


  • For your team (aka: the Bus Test)
  • For Internal Users