Would you like to play a game? Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, …
A Messaging Lesson from Rock Legend AC DC
Say what you will about my choice of music but I happen to like some of AC DC’s music. I think their best song is Night Prowler – rather obscure …
7 Reasons Why Social Media Marketing is Like an Irish Music Session
If you’re lucky enough to have been present when an Irish music session takes over a pub, then you’ll understand what I’m about to share. But like social media marketing? …
7 Steps for a Higher Ed Social Media Campaign
Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to …
Social Media Demographics for Higher Ed 2014-2015
Social Media is growing quickly and the demographics are shifting as quickly. I spent some time sifting through Pew Research Institute’s reports as well as Google’s YouTube Demographic data and a …
Where does the admissions process really begin?
Many admissions folks in higher ed would say that the admissions process begins at a college fair or with the prospect filling out the form to request a visit. Um, …
Are you real?
My daughter ignores me. She’s just about to enter her teens and has fully established independence from all things adult related including me and her mother. So it’s not a …