Let’s Play A Game With Your Company’s Reputation

In social media age and experience do matter

image of screen with writing

Would you like to play a game?

Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, and eager to prove their merit. Because they grew up with social media they’re quite comfortable with the different social media platforms. Using a laptop on the grass, a mobile in their hand and a tablet in their lap is not unusual for them. But the issue I have is social media management positions come with an expectation of skill, experience, respect and decorum the younger generations haven’t warmed up to. I’m sorry, but in my experience it’s true and it can be a real problem.

A Messaging Lesson from Rock Legend AC DC

They do one thing and one thing only, but they do it very well.

AC DC Album cover

Say what you will about my choice of music but I happen to like some of AC DC’s music. I think their best song is Night Prowler – rather obscure unless you know AC DC. There was some controversy on the origin and topic of this song but that aside, the music and the way the lyrics flow with the music is masterful. It’s a nice bluesy rock song with a lot of emphasis on the beat – which appeals to the target audience.

7 Reasons Why Social Media Marketing is Like an Irish Music Session

Irish music session at Mickey Ryan's bar

If you’re lucky enough to have been present when an Irish music session takes over a pub, then you’ll understand what I’m about to share. But like social media marketing? Read on. 

7 Steps for a Higher Ed Social Media Campaign

Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to connect with your target audience but when it comes to a marketing strategy and measuring ROI, many are stumped. Are you? Here are 7 steps to develop a social media campaign that will get attention, be successful, and prove the value of your social media investment – or not.

Social Media Demographics for Higher Ed 2014-2015

Social Media is growing quickly and the demographics are shifting as quickly. I spent some time sifting through Pew Research Institute’s reports as well as Google’s YouTube Demographic data and a few other sources.** I thought it would be useful to compile the data in one place so here it is.

Where does the admissions process really begin?

Many admissions folks in higher ed would say that the admissions process begins at a college fair or with the prospect filling out the form to request a visit. Um, sorry but no. That’s at least a distant second to where the process actually begins. They already know about you by the time they attend a college fair or fill out a form.

Are you real?

My daughter ignores me. She’s just about to enter her teens and has fully established independence from all things adult related including me and her mother. So it’s not a big surprise when I’m talking to her about her responsibilities or things that would be nice, helpful, fun to do, or I’d appreciate, that I get no response. “Please clean up your room” and “when will you be done” are met with silence. But ask her if she’d like a brownie and I have to stand out of the way as she’ll come charging into the kitchen! She’s a tween. I expect this.

But when I post a note on a support forum of a theme author, plugin, SaaS website, or anyplace where the business has a tool that allows me to ask them a question – including social media, a presence in a discussion forum, a blog, contact form, or ANY place they’ve listed as a place where they can be found and interacted with – then I expect them to respond when I post a question! Outrageous, I know.