Social media has an element of the unknown just like Ouija. It appears simple enough on the surface but when you get your hands on it, it’s not quite as easy as you may have first thought.
Truth in advertising is hard to come by, but the Ouija board was “interesting and mysterious”; it actually had been “proven” to work at the Patent Office before its patent was allowed to proceed; and today, even psychologists believe that it may offer a link between the known and the unknown. 1
The playing of Ouija is an interesting metaphor to explore and use for comparison with social media marketing.