There’s an old farmer’s parable that goes something like this. If you place a donkey equal distant from two delicious looking bales of hay, he’ll starve to death. The reason is he can’t make up his mind which one to eat. Too many choices for the donkey.
Every time I research something online or want to buy something, I have to make choices.
- Where will I most likely find what I’m looking for or what words do I use to search for candidate websites? *type, type, enter*
- That is quite the list Google. Well, let’s start with Bob’s Super Store then. *click*
- Wow… that’s a lot of links & text! Where do I find headsets? *scan the menu, the header, the main content area, the sidebar, the footer – ah – let’s use search*
- Maybe it’s under headphones instead…? *looking, clicking, reading, searching, looking…*