Beacons and proximity marketing aren’t just for commercial business uses. Higher education will use them to enrich the on-campus experience in 2016 (okay – maybe 2017). Here are some ways beacons will be used …
Mobile & Local: Using beacon technology
View PostMobile App Product Advertising
A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle …
Birth of a University Mobile App
One of the first projects I was handed after I started at Norwich University was responsibility for a mobile app. The conversation with my boss at the time went something …