WordPress, Google Analytics, and RavenTools. A killer combination.

I love Google. There, I said it. I love the general direction they’re headed in even if I don’t like (sometimes loathe) how they organize their content and navigation. But add two other tools I love and now we have a killer combination of content delivery platform, analytics, and automated report generation. Perfect for faculty and staff and makes my job so much easier.

Don’t be a donkey killer

There’s an old farmer’s parable that goes something like this. If you place a donkey equal distant from two delicious looking bales of hay, he’ll starve to death. The reason is he can’t make up his mind which one to eat. Too many choices for the donkey.

Every time I research something online or want to buy something, I have to make choices.

  • Where will I most likely find what I’m looking for or what words do I use to search for candidate websites? *type, type, enter*
  • That is quite the list Google. ¬†Well, let’s start with Bob’s Super Store then. *click*
  • Wow… that’s a lot of links & text! Where do I find headsets? *scan the menu, the header, the main content area, the sidebar, the footer – ah – let’s use search*
  • Maybe it’s under headphones instead…? *looking, clicking, reading, searching, looking…*