Beacons and proximity marketing aren’t just for commercial business uses. Higher education will use them to enrich the on-campus experience in 2016 (okay – maybe 2017). Here are some ways beacons will be used …
7 Steps for a Higher Ed Social Media Campaign
Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to …
Choosing a CMS Selection Committee.
Having been a part of a few Content Management System (CMS) selections for universities both as a committee member and as a vendor, I’ve learned a bit about selection committees. The …
21st Century Technology Skills Are a Core Competency for Today’s Graduates
While I agree with the author I worry that the emphasis on technology and education sometimes forgives a lack of basic common manners and decency. It’s all well and good …
Students are my customers.
Scott Stratten (@unmarketing) was a keynote speaker at the HighEdWeb 2013 conference in Buffalo, New York. If you’ve never seen him, I highly recommend you do. He has a knack …