To survive, we must all become Paikea: the Whale Rider

Business must respect nature

The story of Paikea is a Maori legend. Paikea escaped being killed by his brother on the back of a whale. Paikea made it to shore and the whale became an island.1 While the story is Maori, there is lesson that applies to all of us and especially to business. 

  1. The Story of Paikea and Ruatapu, National Library of New Zealand, September 1962