There are no rules here - we're trying to accomplish something
Thomas A. Edison
Samples
This is a portfolio of some of the projects I have had a role in. I have noted the particular roles I played in each.
Click the image to visit the website or open the source document.
- Who: The Harris & Frances Block Foundation
- Project: Website
- Role: Project Lead, Concept, Designer, Developer
- Purpose: Used by development officers of nonprofits to understand the funding priorities of the organization and to apply for funding.
- https://blockfound.org
- Who: Vermont Attractions Association
- Project: Website
- Role: Project Lead, Concept, Designer, Developer
- Purpose: Used by tourists to plan vacations and day-trips to the State of Vermont
- Of Note: Filterable map of attractions. Tagging based on likely interests.
- https://www.vtattractions.org
- Who: George Mason University
- Project: Website
- Role: Project Lead, Worked with contractor to design and implement
- Purpose: Used by prospects to learn more about programs of interest, university itself, financial aid, and to make contact with key people
- Of Note: As part of a university-wide website overhaul, I spearheaded the inclusion of content sharing model that allowed for distribution of content while maintaining the source author's control over the content.
- https://www.gmu.edu
- Who: American University
- Project: Website
- Role: Project Lead, Worked with internal creative & development teams to design and implement
- Purpose: Used by prospects to learn more about programs of interest, university itself, financial aid, and to make contact with key people
- Of Note: Standardized events, actions and labels that led to more effective tracking. Dynamic reporting of on-page admissions data.
- https://www.american.edu
- Who: Lake Champlain Maritime Museum
- Project: Website
- Role: Project Lead, Designer, Developer. Designed and implemented this marketing platform based on WordPress, ActiveCampaign, and LeadPages
- Purpose: Primary introduction to the museum and as a informational overview of services and the museum itself
- Of Note: Network of websites that share resources and data and are closely tied into an email marketing and lead page platforms.
- https://www.lcmm.org
- Who: Lake Champlain Maritime Museum
- Project: 8.5 x 11 sheet
- Role: Project Lead, Designer
- Activity: Concept & Design
- Purpose: Used for promotion of an educational program closely aligned with a global initiative called International Year of the Salmon.
- Download file
- Who: Lake Champlain Maritime Museum
- Project: 5x7 Postcard - hand delivery
- Role: Project Lead, Designer
- Activity: Concept & Design
- Purpose: Used to highlight the hands-on nature of learning of the educational programs at the museum.
- Download file
- Who: Lake Champlain Maritime Museum
- Project: 8.5 x 11 Single Sheet - hand delivery
- Role: Project Lead, Designer
- Activity: Concept & Design of six single sheets for use as a packet or individually
- Purpose: The set is used in discussions with potential high level donors and sponsors to highlight the breadth of the museum and to demonstrate effective use of funds previously given.
