Think Emotionally

Engaging content is content that informs, entertains, and adds value. Start with the emotion your audience is feeling. Are they scared? Frustrated? Skeptical? Now ask what’s the opposite of that emotion? Poke at your audience’s emotions to motivate them to take action, whether that action is to look for more content from you, pick up the phone and call, or talk to someone face to face.

The Building Blocks of Engaging Content (Ann Gynn for Content Marketing Institute)

Post a comment and tell me your thoughts!

Leave a Reply

Your email address will not be published. Required fields are marked *