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It’s not what you do, it’s why you do it

Gregg Banse Brand Leave a Comment

About 6 months ago I watched a TED Talk presented by Simon Sinek on the subject of how great leaders inspire action (see video below). What fascinates me is the idea is so simple and powerful. I believe we all instinctively judge how much we trust someone talking to us. What’s more fascinating are the reasons behind why we judge and how they can be …

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Let’s Play A Game With Your Company’s Reputation

Gregg Banse Social Media Marketing Leave a Comment

Would you like to play a game? Small to medium size companies tend to hire young professionals to fill social media positions. These social media experts tend to be energetic, idealistic, and eager to prove their merit. Because they grew up with social media they’re quite comfortable with the different social media platforms. Using a laptop on the grass, a mobile …

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Mobile App Product Advertising

Gregg Banse Mobile Marketing Leave a Comment

A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle or big and bold. Product placement has been around a long time. “In the 1920s-30s US commercial radio evolved into a sponsored medium when broadcasters sought to impose the cost …

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Value-Added Storytelling

Gregg Banse Content Leave a Comment

Content is king. That’s what we used to say 10 years ago. And it’s still king – sort of. The issue is that as more and more people vie for visibility and authority, the same stories get repackaged in a different wrapper and published over and over. And the overall value of the content diminishes over time.

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A Messaging Lesson from Rock Legend AC DC

Gregg Banse Marketing Leave a Comment

Say what you will about my choice of music but I happen to like some of AC DC’s music. I think their best song is Night Prowler – rather obscure unless you know AC DC. There was some controversy on the origin and topic of this song but that aside, the music and the way the lyrics flow with the …

Irish music session at Mickey Ryan's bar

7 Reasons Why Social Media Marketing is Like an Irish Music Session

Gregg Banse Social Media Marketing 2 Comments

If you’re lucky enough to have been present when an Irish music session takes over a pub, then you’ll understand what I’m about to share. But like social media marketing? Read on. 

7 Steps for a Higher Ed Social Media Campaign

Gregg Banse Social Media Marketing Leave a Comment

Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to connect with your target audience but when it comes to a marketing strategy and measuring ROI, many are stumped. Are you? Here are 7 steps to develop a social media campaign that …