What makes a good digital marketer?

Gregg Banse My Thoughts Leave a Comment

What makes a good digital marketer? You don’t need a degree in anything. I think a true marketer – one that “gets it” – is born when they can see the full scope of the market and know the cards they could play to win their objective. They may not have all the answers but they can see the challenges and …

AC DC Album cover

A Messaging Lesson from Rock Legend AC DC

Gregg Banse Marketing Leave a Comment

Say what you will about my choice of music but I happen to like some of AC DC’s music. I think their best song is Night Prowler – rather obscure unless you know AC DC. There was some controversy on the origin and topic of this song but that aside, the music and the way the lyrics flow with the …

Irish music session at Mickey Ryan's bar

7 Reasons Why Social Media Marketing is Like an Irish Music Session

Gregg Banse Social Media Marketing 2 Comments

If you’re lucky enough to have been present when an Irish music session takes over a pub, then you’ll understand what I’m about to share. But like social media marketing? Read on. 

7 Steps for a Higher Ed Social Media Campaign

Gregg Banse Social Media Marketing Leave a Comment

Social media is a marketing tool that many businesses have not figured out how to use and measure the value of, let alone higher ed. Social media is a great way to connect with your target audience but when it comes to a marketing strategy and measuring ROI, many are stumped. Are you? Here are 7 steps to develop a social media campaign that …

Our words make our world

Gregg Banse My Thoughts Leave a Comment

Words. I’m humbled by great writers and orators. Did you know Abraham Lincoln wrote the Gettysburg Address twice before he delivered it? Two different copies written by hand. The speech is only 262 words long and one of the most powerful speeches ever given. It is said that Lincoln knew full-well the importance of that speech and prepared for it. …

How to kill trust.

Gregg Banse Marketing, My Thoughts

I used to love CNET. I’d go to their site for all sorts of news, information, and resources. I wasn’t on their site daily or even monthly but when I was researching a topic, I would visit their site because I trusted them as a resource. But not any more. Over the past 6 years or so I’ve only gone …