Social Media is growing quickly and the demographics are shifting as quickly. I spent some time sifting through Pew Research Institute’s reports as well as Google’s YouTube Demographic data and a few other sources.** I thought it would be useful to compile the data in one place so here it is.
Many admissions folks in higher ed would say that the admissions process begins at a college fair or with the prospect filling out the form to request a visit. Um, sorry but no. That’s at least a distant second to where the process actually begins. They already know about you by the time they attend a college fair or fill out a form.