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Mobile & Local: Using beacon technology

Gregg Banse Mobile Marketing Leave a Comment

Long ago I wondered about those global positioning satellites above us. I thought about how they can pinpoint where we are and how we might use that technology for more than just targeting systems. Then mobile phones came out and not long after Google Maps showed us how to get around. When Bluetooth came about, our phones suddenly became part of a hyper-local …

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Mobile App Product Advertising

Gregg Banse Mobile Marketing Leave a Comment

A short background on where this idea came from. Product placement is the practice of displaying a brand’s product or trademark somewhere within the content being consumed. It can be subtle or big and bold. Product placement has been around a long time. “In the 1920s-30s US commercial radio evolved into a sponsored medium when broadcasters sought to impose the cost …