Is SEO Dead?

Gregg Banse Marketing Leave a Comment

Perhaps you’ve heard of a thing called search engine optimization (SEO for short). SEO was defined as the intentional manipulation of on-page elements to influence the ranking of a web page in the search results. That definition no longer holds true. When Google first launched, and for several years after, the techniques of SEO worked great! But then Google got smart. …

Give your audience a gift

Gregg Banse Marketing Leave a Comment

Marketing isn’t a pattern or recipe or model. Marketing is a dynamic conversation with shifting interests and topics. Conversations often start slow, sometimes circling till they find a common thread that both parties find interesting.

AC DC Album cover

A Messaging Lesson from Rock Legend AC DC

Gregg Banse Marketing Leave a Comment

Say what you will about my choice of music but I happen to like some of AC DC’s music. I think their best song is Night Prowler – rather obscure unless you know AC DC. There was some controversy on the origin and topic of this song but that aside, the music and the way the lyrics flow with the …

Pitching your CMS? Please come prepared.

Gregg Banse Marketing, My Thoughts Leave a Comment

I think of myself as a WordPress advocate. A fanatic at times but in general a cheerleader for the simplicity and extensibility of the WordPress platform. It really is a flexible platform with a rabid following. It has the largest community and most installs of any CMS bar none. It’s also very easy for anyone to use – well almost …

How to kill trust.

Gregg Banse Marketing, My Thoughts

I used to love CNET. I’d go to their site for all sorts of news, information, and resources. I wasn’t on their site daily or even monthly but when I was researching a topic, I would visit their site because I trusted them as a resource. But not any more. Over the past 6 years or so I’ve only gone …