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My New Year’s Resolution for 2018

Gregg Banse My Thoughts Leave a Comment

Hello and Happy New Year! Christmas is one of my favorite times of year. I love how people seem to be a bit kinder to each other, a bit slower and more patient. I enjoy soaking in the spirit each house puts on display in the form of lights and decorations. But this holiday season, the snowflakes weren’t aligned quite …

What makes a good digital marketer?

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What makes a good digital marketer? You don’t need a degree in anything. I think a true marketer – one that “gets it” – is born when they can see the full scope of the market and know the cards they could play to win their objective. They may not have all the answers but they can see the challenges and …

To survive, we must all become Paikea: the Whale Rider

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The story of Paikea is a Maori legend. Paikea escaped being killed by his brother on the back of a whale. Paikea made it to shore and the whale became an island.[1. The Story of Paikea and Ruatapu, National Library of New Zealand, September 1962] While the story is Maori, there is lesson that applies to all of us and …

Pitching your CMS? Please come prepared.

Gregg Banse Marketing, My Thoughts Leave a Comment

I think of myself as a WordPress advocate. A fanatic at times but in general a cheerleader for the simplicity and extensibility of the WordPress platform. It really is a flexible platform with a rabid following. It has the largest community and most installs of any CMS bar none. It’s also very easy for anyone to use – well almost …

Don’t let gremlins stop you

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I remember a new toy I got at Christmas that was exactly, EXACTLY, what I had asked Santa Claus for. It was the GI Joe Jeep. I remember the excitement and the anticipation while tearing off the wrapping paper and opening the package. Oh the joy at pushing that jeep around and making all the vroom, vroom sounds. I had freedom! I chased …

Don’t be a donkey killer

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There’s an old farmer’s parable that goes something like this. If you place a donkey equal distant from two delicious looking bales of hay, he’ll starve to death. The reason is he can’t make up his mind which one to eat. Too many choices for the donkey. Every time I research something online or want to buy something, I have …

Our words make our world

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Words. I’m humbled by great writers and orators. Did you know Abraham Lincoln wrote the Gettysburg Address twice before he delivered it? Two different copies written by hand. The speech is only 262 words long and one of the most powerful speeches ever given. It is said that Lincoln knew full-well the importance of that speech and prepared for it. …

How to kill trust.

Gregg Banse Marketing, My Thoughts

I used to love CNET. I’d go to their site for all sorts of news, information, and resources. I wasn’t on their site daily or even monthly but when I was researching a topic, I would visit their site because I trusted them as a resource. But not any more. Over the past 6 years or so I’ve only gone …

Security: It may be not your job – but it is your responsibility.

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As the owner of a business or the person in charge of a network or anyone that oversees the collection of personal information, you can’t ignore security. You have to handle it carefully and securely – or else. The security of your customer’s data is only as strong as the weakest link that protects it. A recent example is what …

Are you real?

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My daughter ignores me. She’s just about to enter her teens and has fully established independence from all things adult related including me and her mother. So it’s not a big surprise when I’m talking to her about her responsibilities or things that would be nice, helpful, fun to do, or I’d appreciate, that I get no response. “Please clean …

3 Reasons Why You Shouldn’t Hack WordPress

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Let’s face it – we’re human. We’re curious, and we think know better. And if we’re guys, well, do I really need to mention asking for directions or taking things apart? I for one took apart my mother’s brand new Hoover vacuum cleaner when I was 13 – and couldn’t put it back together again. She was not happy. I …