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My New Year’s Resolution for 2018

Gregg Banse My Thoughts Leave a Comment

Hello and Happy New Year! Christmas is one of my favorite times of year. I love how people seem to be a bit kinder to each other, a bit slower and more patient. I enjoy soaking in the spirit each house puts on display in the form of lights and decorations. But this holiday season, the snowflakes weren’t aligned quite …

What makes a good digital marketer?

Gregg Banse My Thoughts Leave a Comment

What makes a good digital marketer? You don’t need a degree in anything. I think a true marketer – one that “gets it” – is born when they can see the full scope of the market and know the cards they could play to win their objective. They may not have all the answers but they can see the challenges and …

To survive, we must all become Paikea: the Whale Rider

Gregg Banse My Thoughts Leave a Comment

The story of Paikea is a Maori legend. Paikea escaped being killed by his brother on the back of a whale. Paikea made it to shore and the whale became an island.[1. The Story of Paikea and Ruatapu, National Library of New Zealand, September 1962] While the story is Maori, there is lesson that applies to all of us and …

Pitching your CMS? Please come prepared.

Gregg Banse Marketing, My Thoughts Leave a Comment

I think of myself as a WordPress advocate. A fanatic at times but in general a cheerleader for the simplicity and extensibility of the WordPress platform. It really is a flexible platform with a rabid following. It has the largest community and most installs of any CMS bar none. It’s also very easy for anyone to use – well almost …

Don’t let gremlins stop you

Gregg Banse My Thoughts Leave a Comment

I remember a new toy I got at Christmas that was exactly, EXACTLY, what I had asked Santa Claus for. It was the GI Joe Jeep. I remember the excitement and the anticipation while tearing off the wrapping paper and opening the package. Oh the joy at pushing that jeep around and making all the vroom, vroom sounds. I had freedom! I chased …

Don’t be a donkey killer

Gregg Banse My Thoughts Leave a Comment

There’s an old farmer’s parable that goes something like this. If you place a donkey equal distant from two delicious looking bales of hay, he’ll starve to death. The reason is he can’t make up his mind which one to eat. Too many choices for the donkey. Every time I research something online or want to buy something, I have …