WordPress Framework: Landing Pages

Gregg Digital Marketing Leave a Comment

(Note: This post is part four in a series about How To Build A WordPress Framework) A landing page is a web page optimized to convert the user from visitor to a lead or buyer. They are designed to answer all of the user’s questions, remove all of the resistance, and give the user the easiest path to completing the …

WordPress Framework: eMail Service

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(Note: This post is part two in a series about How To Build A WordPress Framework) Last week I shared with you the state of affairs at LCMM. They were rather rough. After assessing what I had to work with, I decided to get email service with automation in place ASAP. The reason had to do with a few errors …

How To Build A WordPress Framework

Gregg Digital Marketing Leave a Comment

What is a WordPress framework? A WordPress framework is the combination of WordPress, theme, a selection of plugins and online services to create a flexible, functional platform we can use to accomplish online marketing with relative ease of use. What I didn’t mention but I’m sure you’re aware of is that it takes work on our part to find the …

Image of steel structure

7 Reasons Digital Marketing Needs Structure

Gregg Banse Digital Marketing Leave a Comment

Last week, I was watching the construction of a new 5 story academic building on the campus of George Mason University. It’s been going on for months but this time I noticed something that I’d like to share. As I watched the construction crew assemble the big steel support structure I realized a nascent thought about digital marketing coming to …

Where does the admissions process really begin?

Gregg Banse Digital Marketing, University Admissions Leave a Comment

Many admissions folks in higher ed would say that the admissions process begins at a college fair or with the prospect filling out the form to request a visit. Um, sorry but no.┬áThat’s at least a distant second to where the process actually begins. They already know about you by the time they attend a college fair or fill out …