Every university has story. Tell it.

Gregg Banse Content Leave a Comment

More often than not content on a website – especially in higher ed – is rather dull and uninspiring. The closest we get to creating emotion is through news posts, stories about students, alumni, faculty and staff. We can do better. The meat & potatoes of a university website is where we introduce a prospect to our schools, our programs, and administration. …

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Value-Added Storytelling

Gregg Banse Content Leave a Comment

Content is king. That’s what we used to say 10 years ago. And it’s still king – sort of. The issue is that as more and more people vie for visibility and authority, the same stories get repackaged in a different wrapper and published over and over. And the overall value of the content diminishes over time.