To succeed in business you need a plan with a clear goal and strategy. Selecting tools without knowing precisely what you’re trying to achieve is futile and can be costly. Just blogging without any idea of who’s reading it, why they are reading, what you want them to do, and how you can get them to do it, is a waste of your precious time. I know because I’ve been there. 60-70 hour weeks without reward (even with it) are no fun.