WordPress Framework: Landing Pages

Gregg Digital Marketing Leave a Comment

(Note: This post is part four in a series about How To Build A WordPress Framework) A landing page is a web page optimized to convert the user from visitor to a lead or buyer. They are designed to answer all of the user’s questions, remove all of the resistance, and give the user the easiest path to completing the …

WordPress Framework: WordPress Network

Gregg Digital Strategy Leave a Comment

A WordPress Network is a single installation of WordPress that has sub-sites. These sub-sites can be setup as sub-domains (camps.lcmm.org or donations.lcmm.org) or as sub-directories (www.lcmm.org/camps/ or www.lcmm.org/donations). A WordPress network can be a powerful tool when setup properly. In fact, the entire WordPress.com website and all of the free website it hosts are all part of a single install …

WordPress Framework: eMail Service

Gregg Digital Marketing Leave a Comment

(Note: This post is part two in a series about How To Build A WordPress Framework) Last week I shared with you the state of affairs at LCMM. They were rather rough. After assessing what I had to work with, I decided to get email service with automation in place ASAP. The reason had to do with a few errors …

How To Build A WordPress Framework

Gregg Digital Marketing Leave a Comment

What is a WordPress framework? A WordPress framework is the combination of WordPress, theme, a selection of plugins and online services to create a flexible, functional platform we can use to accomplish online marketing with relative ease of use. What I didn’t mention but I’m sure you’re aware of is that it takes work on our part to find the …

Is SEO Dead?

Gregg Banse Marketing Leave a Comment

Perhaps you’ve heard of a thing called search engine optimization (SEO for short). SEO was defined as the intentional manipulation of on-page elements to influence the ranking of a web page in the search results. That definition no longer holds true. When Google first launched, and for several years after, the techniques of SEO worked great!┬áBut then Google got smart. …

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My New Year’s Resolution for 2018

Gregg Banse My Thoughts Leave a Comment

Hello and Happy New Year! Christmas is one of my favorite times of year. I love how people seem to be a bit kinder to each other, a bit slower and more patient. I enjoy soaking in the spirit each house puts on display in the form of lights and decorations. But this holiday season, the snowflakes weren’t aligned quite …

Start With Why

Gregg Banse Business Development Leave a Comment

To succeed in business you need a plan with a clear goal and strategy. Selecting tools without knowing precisely what you’re trying to achieve is futile and can be costly. Just blogging without any idea of who’s reading it, why they are reading, what you want them to do, and how you can get them to do it, is a …