WordPress Framework: Landing Pages

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(Note: This post is part four in a series about How To Build A WordPress Framework) A landing page is a web page optimized to convert the user from visitor to a lead or buyer. They are designed to answer all of the user’s questions, remove all of the resistance, and give the user the easiest path to completing the …

WordPress Framework: WordPress Network

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A WordPress Network is a single installation of WordPress that has sub-sites. These sub-sites can be setup as sub-domains (camps.lcmm.org or donations.lcmm.org) or as sub-directories (www.lcmm.org/camps/ or www.lcmm.org/donations). A WordPress network can be a powerful tool when setup properly. In fact, the entire WordPress.com website and all of the free website it hosts are all part of a single install …

WordPress Framework: eMail Service

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(Note: This post is part two in a series about How To Build A WordPress Framework) Last week I shared with you the state of affairs at LCMM. They were rather rough. After assessing what I had to work with, I decided to get email service with automation in place ASAP. The reason had to do with a few errors …

How To Build A WordPress Framework

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What is a WordPress framework? A WordPress framework is the combination of WordPress, theme, a selection of plugins and online services to create a flexible, functional platform we can use to accomplish online marketing with relative ease of use. What I didn’t mention but I’m sure you’re aware of is that it takes work on our part to find the …

Is SEO Dead?

Gregg Banse Marketing Leave a Comment

Perhaps you’ve heard of a thing called search engine optimization (SEO for short). SEO was defined as the intentional manipulation of on-page elements to influence the ranking of a web page in the search results. That definition no longer holds true. When Google first launched, and for several years after, the techniques of SEO worked great! But then Google got smart. …

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My New Year’s Resolution for 2018

Gregg Banse My Thoughts Leave a Comment

Hello and Happy New Year! Christmas is one of my favorite times of year. I love how people seem to be a bit kinder to each other, a bit slower and more patient. I enjoy soaking in the spirit each house puts on display in the form of lights and decorations. But this holiday season, the snowflakes weren’t aligned quite …

Start With Why

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To succeed in business you need a plan with a clear goal and strategy. Selecting tools without knowing precisely what you’re trying to achieve is futile and can be costly. Just blogging without any idea of who’s reading it, why they are reading, what you want them to do, and how you can get them to do it, is a …

What makes a good digital marketer?

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What makes a good digital marketer? You don’t need a degree in anything. I think a true marketer – one that “gets it” – is born when they can see the full scope of the market and know the cards they could play to win their objective. They may not have all the answers but they can see the challenges and …

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Metrics and KPIs in higher ed

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The job of most websites is to provide sufficient information to answer the visitor’s questions and compel them to do something.  In higher ed, the action we want them to take is tied to enrollment – a business objective. The problem is, prospective students don’t visit a university website and apply as if they were buying a shirt. Their journey to that decision …

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2017 Higher Ed CMS Survey

Gregg Banse Content Management Systems 2 Comments

What Content Management Systems does higher ed use? Which CMSs are most common? This is the 2017 Higher Ed CMS Survey. Complete the survey and help the community!

Every university has story. Tell it.

Gregg Banse Content Leave a Comment

More often than not content on a website – especially in higher ed – is rather dull and uninspiring. The closest we get to creating emotion is through news posts, stories about students, alumni, faculty and staff. We can do better. The meat & potatoes of a university website is where we introduce a prospect to our schools, our programs, and administration. …

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Mobile & Local: Using beacon technology

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Long ago I wondered about those global positioning satellites above us. I thought about how they can pinpoint where we are and how we might use that technology for more than just targeting systems. Then mobile phones came out and not long after Google Maps showed us how to get around. When Bluetooth came about, our phones suddenly became part of a hyper-local …